Pixar - Toy Story 4 TV

I worked with Pixar Directors to write co-branded promotional TV commercials for worldwide clients featuring characters from upcoming Pixar movies. The spots needed to execute the advertisers’ strategies and promote the movie, while remaining true to the Pixar characters. The spots were animated by Pixar over the following months and ran prior to the movie launches.

Toy Story 4 & JD.com: JD.com is China’s largest retailer. For their “Children’s Day” promotion, they wanted to create a short movie featuring their dog mascot, Joy and the Toy Story characters.

Toy Story 4 & Chrysler: Chrysler wanted to use the Toy Story characters to promote several features of their Pacifica minivan, especially the fold-flat seats.

Toy Story 4 & McDonald’s: McDonald’s wanted to introduce the Toy Story 4 toys in their Happy Meals, along with a positive message for kids that was true to the Toy Story characters.

Toy Story 4 & Seiban: Seiban is Japan’s leading maker of Randsel-style backpacks, which practically every Japanese child gets when they begin school. The spot was written in English then translated and voiced in Japanese.