Experience:

2010-Present
Freelance Creative Director / Copywriter

Apple: iPhone 12 Pro launch, iPhone SE launch, Environment website, MacOS Mojave launch, HomePod launch, iPad Pro launch, Apple Watch launch, MacBook launch, Pages, Numbers & Keynote websites, Back-to-School campaign, Holiday campaign, iTunes Radio, iMac, MacBook Pro, iPhone 5 and iPad mini launches, Apple Store opening concepts, stuff I can’t talk about.

Pixar: Co-branded TV commercials for Pixar movies including Soul, Onward, Toy Story 4, Incredibles 2

Godfrey Dadich Partners: C3.ai ad campaign

LinkedIn: Campaign development for LinkedIn Jobs

Nest: Thermostat, Nest Protect, Dropcam

Razorfish: Activision, Best Buy, US Cellular

Team Detroit: Ford Mustang & Taurus

215 McCann: Hewlett Packard

Apple: iPhone 5 and iPad mini launches

Godfrey Q: Symantec & pitches

EVB: My Little Pony

Eleven: Apple, Virgin America

2006-2010
BBDO West
Vice President / Creative Director

California Lottery, Gallo Family Vineyards, Redwood Creek wines, New Amsterdam Gin, Comcast Sportsnet, Target and Air New Zealand. Authored the worldwide tagline for Cesar dog food.

2005-2006
Apple Design Group
Freelance Senior Copywriter

Positioning, naming and launching the iPod Nano.

2002-2005
Publicis & Hal Riney
Vice President / Creative Director

HP worldwide small/medium business division, HP Enterprise Division, Lightscribe disc labeling technology, The North Face.

2000-2001
Publicis & Hal Riney
Vice President / Associate Creative Director

Iomega Zip disks, Sprint, Saturn and HP.

1999-2000 BBDO West
Vice President / Associate Creative Director

Pioneer electronics, Cesar dogfood, Earthlink, Best Western Hotels, and Northrop/Grumman.

1996-1998
Hal Riney & Partners
Vice President / Associate Creative Director

First Union Bank, Marmot, Saturn.

1989-1996
Mandelbaum, Mooney, Ashley
Senior Vice President / Creative Director

Seagrams Classics Wine Co., Sterling Vineyards, Mumm Napa Valley, Paramount Interactive, The North Face, Bugle Boy clothing, Fisher Mountain Bikes, New Zealand Fruit Co.

Awards:

MPA Kelly Award Finalist
One Show
Cannes Bronze Lion
Communication Arts Annual
Art Directors Club Andy
Effies
Obies

Education:

B.F.A. in Advertising Design, 1986 Syracuse University