Pixar - Onward TV

I worked with Pixar Directors to write co-branded promotional TV commercials for worldwide clients featuring characters from upcoming Pixar movies. The spots needed to execute the advertisers’ strategies and promote the movie, while remaining true to the Pixar characters. The spots were animated by Pixar over the following months and ran prior to the movie launches.

Onward & Whirlpool: How do you feature Whirlpool’s smart appliances in the world of Onward? Make them seem like magic.

Onward & McDonald’s: The Onward characters were toys inside Happy Meals, so we used a bunch of them to make a Happy Meal the hero.