Levis Care Tag for our Planet campaign 

This cooperative campaign between Levis and Goodwill grew from a surprising fact. Every year, incredible amounts of perfectly good clothing was being thrown out instead of donated. To help change that, we used an unexpected and unique advertising medium: The care tags inside every pair of Levis.

Recognition:  One Show Annual, Communication Arts Annual, Bronze Andy

 
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The campaign was launched with a celebrity-filled event at Levi’s flagship San Francisco store.