Levis Care Tag for our Planet campaign
This cooperative campaign between Levis and Goodwill grew from a surprising fact. Every year, incredible amounts of perfectly good clothing was being thrown out instead of donated. To help change that, we used an unexpected and unique advertising medium: The care tags inside every pair of Levis.
Recognition: One Show Annual, Communication Arts Annual, Bronze Andy
The campaign was launched with a celebrity-filled event at Levi’s flagship San Francisco store.