Apple Store - Grand Central Terminal
While Apple’s flagship store was being built, this conceptual barricade helped build anticipation of the grand opening. An old-fashioned train timetable, made from 58 Apple displays, flipped every few minutes between 21 headlines. Multiple copywriters contributed to this concept.
Conceptual barricade teased the grand opening of Apple's flagship New York store.
The sign cycled between 21 headlines.
